Powered by the NWA Council
For over 30 years, the Northwest Arkansas Council has been instrumental in shaping the development of our region—taking a long-term view without losing sight of short-term goals and grounded in the genuine needs of all in the community.
Established in 1990 by Sam Walton, Don Tyson, J.B. Hunt and supportive business leaders, the Northwest Arkansas Council is a private, nonprofit organization working to advance economic development and quality of life in Northwest Arkansas.
The workstreams of the Council include economic development, entrepreneurship, health care, workforce housing, infrastructure, talent initiatives and workforce development.
The Council is committed to building a prosperous region and opportunity for all those who choose to make Northwest Arkansas their home. This work promotes success for all residents and supports talent development, recruitment and retention from at home and across the globe.
Nurturing a strong sense of belonging within our communities is the cornerstone of regional growth and economic prosperity. When individuals feel a genuine connection and recognition, they are inspired to fulfill their potential – propelling innovation, productivity, and ultimately, success. As Northwest Arkansas evolves, it's imperative to proactively embrace all residents’ diverse talents and energies. By doing so, we can uphold the region’s reputation as one of the nation's premier places to live and work – ensuring a vibrant and inclusive future for generations to come.
- Nelson Peacock, President & CEO
Belonging is more than finding a place to call home; it's about thriving in a community that prioritizes collective health and well-being. By guaranteeing equitable access to quality health care, we not only prolong lives but enhance them. Centering belonging in our work is how we foster resilience and prosperity for individuals and communities alike
- Ryan Cork, Health Care
In many ways, belonging lies at the heart of workforce development. Through strategic investments in career education programs, awareness and support; we're ensuring that every resident has the tools to flourish in their chosen path. Together, we're crafting a landscape where success and stability are within reach for all who call Northwest Arkansas home
- Joe Rollins, Workforce Development
As Groundwork focuses on the pressing issue of housing affordability in Northwest Arkansas, we understand that homes and neighborhoods are the cornerstone of connection in our communities. Without affordable places to live, the very individuals who enrich our community are often forced to live miles away from their workplaces. Groundwork strives to ensure our community's backbone – teachers, firefighters, health care workers and others we rely on every day – can continue to call this place home.
- Duke McCarty, Workforce Housing
Launched in 2013 as a joint venture between The Jones Trust and the Northwest Arkansas Council, EngageNWA was founded to support our community's diverse strengths, fostering regional economic vitality and fortifying our competitiveness in an ever-evolving global economy.
In 2017, EngageNWA, supported by the Northwest Arkansas Council, spearheaded an inclusive strategic planning process to foster inclusivity throughout the region. This included expanding access to DEI training, supporting local organizations serving diverse communities, sharing data, and in 2020 establishing the NWA Leadership Pledge to address systemic racism.
Today, EngageNWA is expanding upon its strong ties with leaders across sectors to foster belonging for everyone who calls the region home. Through immersive learning, cultural experiences, leadership initiatives, and the annual regional celebrations of Welcoming Week NWA, EngageNWA is committed to building a community where feeling connected and valued contributes to the vitality and prosperity of the region.